The Grove blog

Working your sphere, staying top of mind, and building a referral business that compounds.

Meet Grove: The Real Estate CRM Built Around Your Sphere of Influence

Your next deal is already in your database. Here's what Grove is, who it's built for and how it helps you stay close to the people who send you business.

Meagan O’Leary, Sr. Director of Marketing at Elm Street Technology

Meagan O'Leary · Oct 14, 2026 · 6 min read

How to stay top of mind with your sphere all year: Grove email templates for an inspection guide, a birthday and fall back

How to Stay Top of Mind With Your Sphere All Year (Without It Becoming a Second Job)

A simple contact rhythm, what to send, and a month-by-month plan you can start this week.

Oct 14, 2026 · 6 min read

Why your past clients aren't referring you: a Grove relationship map showing who referred whom

Why Your Past Clients Aren't Referring You (and How to Get More Real Estate Referrals)

Most past clients stop referring because they forget, not because they're unhappy. Here are five reasons referrals stall and five steps to fix them.

Oct 14, 2026 · 5 min read

Reading about your sphere is one thing. Working it is another.

Start your 15-day free trial Book a demo