Know who’s ready before they
Grove is the real estate CRM built for your sphere. It flags who’s ready for you now, keeps you in front of everyone else, and makes sure your referrals never go cold.
The business is in your sphere. Getting to all of it is the hard part.
Source: National Association of REALTORS®, 2025 Profile of Home Buyers and Sellers
That gap isn’t about your service. It’s about memory.
The birthdays, the move-in anniversaries, the “we might sell next spring” comments get buried under everything else. Not from neglect, from volume.
Grove remembers, so you don’t have to.
Here’s howThree things Grove takes off your plate.
Grove spots who’s ready. You start from a draft, not a blank page.
Grove looks at your history with everyone in your sphere and surfaces the people who need attention, with the reason attached. Ask for a draft and it writes one from your notes. Change anything and make it yours. The same read runs across your active deals, so the one that’s stalling gets flagged while you can still save it.
Your relationships, your words. Ask Grove for a draft, make it sound like you, and send it from your own inbox.
A newsletter your sphere actually reads. You never have to write it.
Present, warm, and trusted, even in the seasons you’re busy elsewhere.
We write your newsletter every month and Grove applies your branding. Review or edit it before it goes out to your network. Writing something worth reading every month is a lot to ask. We take it off your plate.
Your referrals have a pattern. Grove makes it visible.
Every contact record shows the people around them: who referred whom, who shares the household, who they introduced you to. That’s where you find the client who’s sent you three closings and hasn’t heard from you since June.
Run the business behind the relationships.
Every deal, first conversation to closing table.
Stages and playbooks come ready to use, and you can shape them to how you close. Every task you owe a client sits in one list, so follow-through stops depending on memory.
Set the number. Grove tracks the pace.
Set any goal you want, from daily touches to calls or closings, and Grove measures it against your real activity. You see whether you’re on pace while there’s still time to adjust.
Past clients come back to the agent who remembers the little things: their dog’s name, how they take their coffee, the week they got their keys. Then they tell everyone they know.
Why agents choose Grove.
Built around your sphere.
Past clients, referrals, and everyone who knows you, all in one view.
Marketing, done for you.
We write your monthly newsletter. Templates and AI drafts cover the rest.
One price. Everything included.
No tiers to compare, no add-ons to unlock. You get all of Grove from day one.
Built by Elm Street Technology.
Trusted by tens of thousands of agents, with a real team you can reach.
Everything that’s included, in one plan.
See every feature in detailWho to reach out to
- Connect with daily list
- Ask Grove AI chat
- AI insights for contacts and deals
- AI email starters
Stay top of mind
- Done-for-you monthly newsletter
- Email templates for every occasion
- Templates and merge fields
- Bulk email campaigns
- Email tracking and reporting
Repeat and referral
- Referral tracking
- Relationship map
- Households and personal details
- Lenders, inspectors, and vendors
Organized sphere
- Contact management
- Activities, notes, and tasks
- Groups and duplicate detection
- Companies
Deals and goals
- Lead pipelines
- Deal management with custom stages
- Pre-built and custom deal templates
- Task management
- Goal tracking
See it all in under a minute.
Questions before you start
Fifteen days to find out who’s ready.
Import your contacts, let Grove read them, and see who it tells you to reach out to. Your contacts stay yours, always.
$60/month or $600/year after your trial, plus applicable taxes. See pricing