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Our story

There is a kind of success in real estate that can’t be manufactured.

It can’t be bought or engineered. It grows the way a grove grows: from roots planted long before anyone can see the canopy.

The most valuable thing an agent builds isn’t a listing or a commission. It’s relationships. Tend them well, and you stop chasing business, because your clients do the work for you.

Four friends talking and laughing together on a living-room couch
  • Clients return.
  • Clients refer.
  • Clients tell everyone they know.

That’s what a grove is.

Not a single tree standing alone in a field, impressive but exposed. A living network where every relationship feeds the next, and the whole is far stronger than any one part.

Looking up the trunk of a tall tree into its sunlit canopy

Built for the agent who thinks in decades, not transactions.

Every contact in your sphere is a seed. Every touchpoint is water and sunlight.

  • 01The birthday text
  • 02The market update
  • 03The just-listed postcard
  • 04The handwritten note

The work of tending relationships feels quiet, even invisible, right up until the moment it becomes everything.

Grove is the infrastructure of that tending.

Grove's insight on David Thompson, recalling his duplex purchase, the listings he opened, and his daughter's plans

It remembers.

The system that remembers, so you never forget.

Two branded Grove monthly newsletters, September and October

It keeps you present.

Marketing that keeps your name warm and trusted, even in the seasons you’re focused elsewhere.

Grove relationship view for David Thompson: his daughter Emily and son Jack in the household, and Karen Kendall, who referred him

It keeps it personal.

Their partner, their kids, their dog’s name: the details that make every note personal.

Who is behind it

Elm Street Technology

Grove is built by Elm Street Technology. Since 2016, Elm Street has helped real estate professionals become the trusted local expert in their market, through brands including IDX Broker, OutboundEngine, Aiva, and VoicePad. Today, tens of thousands of agents, teams, and brokerages rely on those tools to win clients and keep them for life.

Grove brings what we’ve learned from all of them into one CRM, built around the business that matters most: repeat and referral.

Your contacts are the heart of your business. Grove runs on the same infrastructure and security standards Elm Street uses across its products, and your contacts stay yours, always.

Grove is built to keep growing with your business.

You can reach an actual person.

Thinking about Grove?Send us your questions or book a demo with our team.

Already using Grove?Our support team knows real estate, not just software. Email grove@elmstreet.com or call (888) 268-6905.

Questions about Grove

Grove was created by Elm Street Technology, which has served tens of thousands of real estate professionals since 2016 through its family of brands, including IDX Broker, OutboundEngine, Aiva and VoicePad.

Markets change. Seasons change. The grove stands through all of it, and with every relationship tended, it grows wider and deeper.

Plant the grove. Build the canopy. Watch it grow for decades.